Chapter 10 · 12 of 100 marks · workbook pages 198-217

Valuation Principles

Price versus value, sources of value, DCF (dividend and free cash flow models, CAPM, WACC), the earnings and asset multiples, transaction multiples, SOTP, new-age metrics and the limits of valuation.

Focus
  • Price vs value
  • DCF
  • DDM
  • FCFE and FCFF
  • Terminal value
  • CAPM
  • WACC
  • Relative valuation
  • SOTP
Must know
  • DCF values expected cash flows by discounting them at a rate that reflects risk.
  • DDM suits mature companies with stable dividends; FCFE suits equity cash flows; FCFF values the whole firm.
  • FCFE is discounted at cost of equity; FCFF is discounted at WACC.
  • Relative valuation uses comparable ratios such as P/E, PEG, EV/EBITDA, EV/Sales, P/B, and EV/Capital Employed.
  • Terminal value and discount rate assumptions usually drive most of a DCF output.
Traps
  • Growth rate in Gordon growth must be lower than cost of equity.
  • PE can mislead when leverage or one-off earnings distort EPS.
  • EV, not market cap alone, reflects firm value for all capital providers.
Formulas in this chapter
Full sheet
  • Gordon Growth Model (DDM): P0 = D1 / (Ke - g)
  • Cost of Equity (CAPM): Ke = Rf + Beta x (Rm - Rf)
  • WACC: WACC = Ke x We + Kd x (1 - tax) x Wd
  • Dividend Yield: Dividend yield = Dividend per share / Current price
  • Earnings Yield: Earnings yield = EPS / Current price
  • PEG Ratio: PEG = P/E ratio / Earnings growth rate (%)
  • EV / Sales: EV / Sales = Enterprise value / Sales